As part of the ongoing national customer care campaign entitled Na Yombi, the Rwanda Development Board has commenced a series of Na Yombi roadshows in all major towns and business centers.
Getting a crowd in Kimironko
“The roadshows which began on November 30th to December 6th and from January 7, 2013 to Jan 17th will focus on basic customer care communication skills, quick service, and positive attitude and behaviors, all of which are essentials anyone needs to achieve service excellence. We are targeting to reach at least one million people through the roadshows,” Yves Ngenzi the Manager in charge of the Customer care Division at RDB said.
Getting the message across
He further added that several creative methods will be used to drive the message home. “In addition to distribution of information materials and QnA sessions which involve giveaways, edutainment will be used as a form of communication to the public; skits, videos and music will be used specifically in order for people to understand the message.”
It is expected that at the end of the roadshows, residents will have a different mindset towards service delivery and value its importance and impact on Rwanda’s economy. In addition, people will be expected to know their right to good customer service and complain if services are bad.
A customer satisfaction survey will be carried out in April 2013 to assess the impact of the Na Yombi campaign and the level of customer service satisfaction in Rwanda.
The Na Yombi campaign is part of government -wide efforts to improve service delivery in all sectors around the country.
Na Yombi Team from RDB
For more information, please contact